Lauren Kinsey is a friend and my client from over a year ago who came to me right after she had been properly branded. Well, as it turns out, she had her gorgeous branding redesigned by Chelsea Petaja who runs a sweet little design shop called Oh My Deer Handmades. Naturally, Lauren had her gorgeous website overhauled by Love Inspired as well and came back to me to update her with a new look that flowed well with her new presence online. This whole change also came about as she made the transition from creating digital media to shooting film. Her work is stunning! I’m so proud of her in so many ways and she remains one of my favorite, sweetest clients and I’m so glad our paths crossed and she also became a great friend.
I’m excited to show this design because I tried something new this time — working backward. Since her new branding was so clean & simple, it was a challenge to get her first design up to par in those regards. I took what was some pretty busy and complicated ideas (past and presence) and carefully stripped away anything that cluttered the design. It’s funny how simple designs are often the most time consuming! We kept some of the original ideas we had from the past design, which included more of a letterpress feel. I love how that all translates into web design without using actual graphical or image-based elements. What do you think?